Die Grundprinzipien der Online-Werbung
Die Grundprinzipien der Online-Werbung
Blog Article
This display ad on the sidebar of The New Yorker's website is for AppExchange, a sales optimization tool. The programmatic ad software identified that a large portion of The New Yorker's audience work on weekdays between 9 to 5 and are interested hinein that Durchschuss of software.
Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM.
Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP rein case the bid request was sent to more than one ad exchange.
These auctions take place rein milliseconds, dramatically cutting the time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.
Programmatic advertising is everywhere, from the podcasts you listen to daily to the videos you watch on YouTube. These ads also show up when you’Bezeichnung für eine antwort im email-verkehr browsing social media sites, websites, magazines, and newspapers.
Advertisers Bid via DSP: Interested advertisers, through their DSPs, place Tatsächlich-time bids on the ad impression based on how valuable they believe it is to their advertising goals.
Advertisers choose ad spots before they go on the private or open market. If the advertiser chooses not to buy the inventory, it can then be offered in a PMP or via RTB.
Advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.[citation needed]
Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.
Multiple advertisers can bid on any impression at any Zeitpunkt. Whoever offers the highest bid wins the auction, and their ad appears on the page.
Not only is it easier to scale your audience, but you can do so much more efficiently thanks to more precise factors like weather or time of day, coupled with Tatsächlich-time bidding.
The whole point of programmatic advertising is to maximize precision and optimize through continuous improvement. Constantly monitor your campaigns, andrang deep analytics, and figure out what’s working and what’s not.
A subsect of programmatic advertising is local programmatic advertising. This Durchschuss of advertising takes an even more granular approach to geo-targeting (also called geofencing) by partnering specifically with publications, radio stations, and TV channels hinein a particular geographical area.
A typical transaction begins with a Endbenutzer visiting a website. check here This triggers a bid request that can include various pieces of data such as the Endbenutzer's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers World health organization automatically submit bids hinein Ehrlich time to place their ads.